The concern is that certain types of artistic works might no longer get made since this type of advertising will become more and more vital to financing projects and some projects just don't lend themselves to product placement. Like Borders Books went bankrupt after getting its brand placed in a movie about the seedy side of Wall Street. Coincidence? Probably, but who knows? Maybe certain topics will be off-limits in a world where product placement is a necessary source of financing for movies.

I watched the Trailer and it looks very interesting. I personally have been able to identify product placements on reality tv, shows and films for some time now, probable because I knew a bit about the existence of this practise.

I look forward to watching this film.

I've decided that alarmism surrounding this practice is misguided because it assumes there has been some sanctity in the content produced up until the practice started when in fact this is not true. Movies and television programs have always served two masters: advertisers and the tastes of consumers of the content. What this practice really accomplishes, contrary to alarmists' opinions, is to diminish our estimation of actors and the stage itself. Rather than larger-than-life heroes and demigods we now can see stars as hawkers of goods and services. So overall this is a great movement with net positive psychological implication of pulling back the curtain and inserting a nice little dose of reality onto the stage that had gotten so carried away and fascinated with itself and its influence. For example George Clooney & the rest of the Ocean's 14 (or whatever) cast can now be more readily seen as mere people with jobs to do and a whole bunch of other people behind the scenes trying to capitalize on their notoriety, not heroes whom we should aspire to emulate. After all, what is more pathetic and pitiful than a salesman? How much more pathetic and pitiful are self-deluded salespeople who behave in their private lives as though they actually have some of the qualities of the idealized characters they play on stage?